Hankook Tires | ‘Bad Day’ Campaign

ION Hankook tyres are the world's first complete range of tyres designed specifically for EVs. To promote its technology and outstanding performance and grip, Hankook teamed up with McCann New York to create a compelling story that shows the importance of having the right tyre for all the unpredictable things you'll encounter on the road while driving - traffic, pedestrians and deer.

Bad Day" delivers this message in a quirky and unique way by following a deer as it easily negotiates nature's obstacles, only to jump out onto the road in front of a moving car. Tragedy is averted for both the deer and the car's occupants thanks to Hankook's iON evo tyre, highlighting the importance of having the right tyre to be prepared for the unexpected and unpredictable moments on the road.

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