okean
storytelling
agency
2025
SBER Business | Lighthouse

This advertising video, created from the client’s script, presents a new, easier way to support the process of starting a company – from opening a business account and renting a POS terminal to ongoing accounting services. The central creative idea is the image of a lighthouse whose guiding light illuminates the path for entrepreneurs. We developed a set of stylized icons and placed them within a layered world of waves, creating a distinctive and memorable visual language for the brand.



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