An image film about a project dedicated to the preservation of endangered animals. The Red Book traditionally lists species of animals and birds threatened with extinction and protected by governments around the world. Our client wanted to highlight their own contribution to wildlife conservation and created a project called The Blue Book — inspired by their signature corporate color. We developed the idea of a book that brings these specific animals to life, showing them on its pages in their natural habitats. The centerpiece of the project became the Blue Leopard, one of the largest members of the feline family. This striking symbol was used in numerous marketing initiatives in addition to the featured film.